Tracking tools

Web analysis tools and social media

Amazon Affiliate Program

We are a participant in the Amazon Europe S.à.rl Associates Program and a partner of the advertising program designed to provide a medium for websites to earn advertising fees by placing advertisements and links to amazon.de. Our goal with this program is to show you advertising that is of interest to you and to make our website more interesting for our users.

In order to serve the advertisements, statistical information about you is collected and processed by our advertising partners. When you visit a participating website, Amazon receives the information that you have accessed the corresponding website. To do this, Amazon uses web beacons to determine your needs and may place a cookie on your computer. If you are logged in to Amazon, your data can be assigned directly to your account there. If you do not wish to be assigned to your Amazon profile, you must log out. It is possible that your data will be passed on to Amazon's contractual partners and authorities. We have no influence on the data collected, nor are we aware of the full extent of the data collection. The data is transferred to the USA and evaluated there. The legal basis for the processing of your data is Art. 6 (1) (f) GDPR.

You can prevent cookies from being saved by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use all of the features of this website to their full extent. You can also disable interest-based advertising on Amazon by following this link: www.amazon.de/gp/dra/info

Amazon participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework

More information about Amazon

Amazon EU S.à rl, Amazon Services Europe S.à rl and Amazon Media EU S.à rl, all located at 5, Rue Plaetis, L–2338 Luxembourg; email: ad-feedback@amazon.de

Further information on data protection at Amazon:

www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401

www.amazon.de/gp/BIT/InternetBasedAds

Doubleclick by Google

We use DoubleClick, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: "Google"), on some of our websites. DoubleClick uses cookies to display personalized advertising. The cookies do not contain any personal information.

The information generated by the cookies about your use of the website is usually transferred to a Google server in the USA and stored there. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . This ensures an appropriate level of data protection even in the exceptional cases in which Google transfers personal data to the USA.

The data transmitted by your browser as part of Doubleclick will not be merged with other data held by Google.

You can prevent cookies from being saved by selecting the appropriate settings in your browser. You can also disable personalized advertising using a browser plug-in. You can install this plug-in here:
https://www.google.com/settings/ads/plugin

You can also opt out of personalized advertising here .

The legal basis for the processing of data using Double Click is Art. 6 (1) (f) GDPR.

Further information on data protection at Google can be found here: https://www.google.de/intl/de/policies/technologies/ads/

Facebook

We use the “Conversion Pixel” or visitor action pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). By calling up this pixel from your browser, Facebook can subsequently recognize whether a Facebook ad was successful, for example, whether it led to an online purchase. We only receive statistical data from Facebook for this purpose without reference to a specific person. This allows us to record the effectiveness of Facebook ads for statistical and market research purposes. In particular, if you are logged in to Facebook, we refer you to their data protection information at https://www.facebook.com/about/privacy/ . Please go to www.facebook.com/settings?tab=ads if you wish to revoke your consent to the Conversion Pixel.

Google AdSense

We use the online advertising service Google AdSense, which enables us to present ads tailored to your interests. Google AdSense is a web analytics service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Our goal is to show you advertising that might be of interest to you, in order to make our website more interesting for you. For this purpose, statistical information about you is collected, which is processed by our advertising partners. These advertisements can be identified by the "Google Ads" notice in the respective ad.

When you visit our website, Google receives the information that you have accessed our website. To do so, Google uses a web beacon to place a cookie on your computer. If you are logged in with your Google account, your data can be directly associated with it. If you do not wish to be associated with your Google profile, you must log out. This data may be passed on to Google's contractual partners, third parties, and authorities. This website also has enabled third-party Google AdSense ads. The aforementioned data may be transferred to these third parties (named at https://support.google.com/dfp_sb/answer/94149).

You can prevent cookies from being saved by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also disable interest-based advertising on Google by following this link: www.google.de/ads/preferences

Please note that this setting will be deleted if you delete your cookies. You can also permanently disable interest-based advertising in Firefox, Chrome, and Internet Explorer by downloading and installing the browser plug-in available at the following link:

www.google.com/settings/ads/plugin

Google contact details:

Google Dublin, Google Ireland Ltd.
Gordon House, 4 Barrow Street
Dublin Ireland
Phone: +353 (1) 436 1000
Fax: +353 (1) 436 1001

Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy

Advertising privacy policy:

www.google.de/intl/de/policies/technologies/ads

Google Adwords conversion tracking

We use Google Adwords to display ads on Google and other third-party websites. Google Adwords Conversion Tracking is a web analytics service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Conversion tracking allows us to determine the success of individual advertising measures. Our aim is to show you advertising that is of interest to you and to make our website more interesting for you. The advertising is delivered by Google via so-called "ad servers". For this purpose, we use cookies that enable certain parameters to measure success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. The analysis values ​​stored for this cookie include the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be contacted).

These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Adwords customer is assigned a different cookie. Cookies cannot therefore be tracked across the Adwords customer's website. We do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can determine which of the advertising measures used are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify users based on this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google servers. We have no influence on the scope and further use of the data collected by Google and inform you according to our current state of knowledge: By integrating AdWords Conversion Tracking, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider will obtain and store your IP address.

You can prevent cookies from being saved by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:

http://www.google.com/settings/ads/plugin

Google contact details:

Google Dublin, Google Ireland Ltd.
Gordon House, 4 Barrow Street
Dublin Ireland
Phone: +353 (1) 436 1000
Fax: +353 (1) 436 1001

Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy

Google Adwords Remarketing

We use Google Adwords Remarketing. Google Adwords Remarketing is a web analytics service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Through this application, you may be shown our advertisements on other websites after you have visited our website. This occurs using cookies stored in your browser, which Google uses to record and evaluate your usage behavior when visiting various websites. This allows Google to determine your previous visit to our website. According to Google, the data collected as part of remarketing does not combine with your personal data that may be stored by Google. In particular, Google states that pseudonymization is used for remarketing.

Google contact details:

Google Dublin, Google Ireland Ltd.
Gordon House, 4 Barrow Street
Dublin Ireland
Phone: +353 (1) 436 1000
Fax: +353 (1) 436 1001

Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy

Google Analytics

Some of our websites use Google Analytics to analyze and improve their use.

Google Analytics is a web analysis service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, Google will shorten your IP address beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The legal basis for processing data using Google Analytics is Article 6 (1) (f) GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.

You can prevent cookies from being saved by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use all the features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:

http://tools.google.com/dlpage/gaoptout?hl=de

We use Google Analytics with the extension "_anonymizeIp()." This shortens IP addresses (so-called IP masking). This prevents them from being linked to specific individuals. Google participates in the EU-US Privacy Shield framework, https://www.privacyshield.gov/EU-US-Framework . This ensures an appropriate level of data protection even in the exceptional cases where Google transfers personal data to the USA.

Information about Google: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

For more information about Google’s terms of use, see:
www.google.com/analytics/terms/de.html

Further information on Google’s privacy policy:
www.google.com/intl/de/analytics/privacyoverview.html

Google Fonts

We use Google Fonts on some of our websites. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When you visit our website, your web browser establishes a direct connection to these servers. Among other things, your IP address is transmitted to Google and stored there. Google participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework

Further information about Google: Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

Further information on data protection at Google:
https://www.google.com/policies/privacy/

Google reCAPTCHA

To ensure sufficient data security when submitting forms, in certain cases we use the reCAPTCHA service, a service provided by Google LLC, 1600 Amphitheater Parkway, Mountainview, California 94043, USA.

This allows us to distinguish whether the input was made by a human or abusively by automated computer programs (bots). By using reCAPTCHA, the user's IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. The privacy policy of Google LLC applies to this.

The legal basis for the use of reCAPTCHA is Art. 6 (1) (f) GDPR. Verifying form entries to determine whether they were created by a human represents a legitimate interest of the website operator.

Google participates in the EU-US Privacy Shield Framework, https://www.privacyshield.gov/EU-US-Framework . This requires Google to maintain a level of data protection comparable to that in Europe, even when transferring data to the US. This ensures that an appropriate data protection standard is observed even in the exceptional cases where Google transfers personal data to the US.

Google’s European contact details:

Google Dublin, Google Ireland Ltd.
Gordon House, 4 Barrow Street
Dublin D04 E5W5
Ireland
Phone: +353 1 543 1004

For more information about Google LLC's privacy policy, please visit http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/

Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags through a single interface. The Tag Manager tool itself (which implements the tags) operates in a cookieless domain and does not collect any personal data. The tool triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If deactivation has been performed at the domain or cookie level, this deactivation remains in place for all tracking tags implemented with Google Tag Manager. http://www.google.de/tagmanager/use-policy.html

Instagram

Our website uses so-called social plugins ("plugins") from Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins are marked with an Instagram logo, e.g., in the form of an "Instagram camera."

An overview of the Instagram plugins and their appearance can be found here:

http://blog.instagram.com/post/36222022872/introducing-instagram-badges

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plug-ins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. For information on the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and setting options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

If you do not want Instagram to use the data collected through our website

directly associated with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plug-in from loading using add-ons for your browser, e.g., the script blocker "NoScript" (http://noscript.net/).

Pinterest

On our website we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest"). When you visit a page containing such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest, and cookies.

Further information on the purpose, scope and further processing and use of data by Pinterest as well as your rights and options for protecting your privacy can be found in Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy

Social plug-ins

We currently use the following social media plug-ins: Facebook, Google+, Twitter, Xing, and LinkedIn. Personal data is transmitted to the respective plug-in provider via a button and stored there.

The respective plug-in provider saves the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or tailoring its website to meet your needs. Such evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on some of our websites. You have the right to object to the creation of these user profiles; to exercise this right you must contact the respective plug-in provider. Through the plug-ins we offer you the opportunity to interact with the social networks and other users so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 (1) (f) GDPR.

The data transfer occurs regardless of whether you have an account with the plug-in provider and are logged in. If you are logged in with the plug-in provider, the data we collect will be directly assigned to your existing account with the plug-in provider. For US providers, data is transferred to the USA; they have submitted to the EU-US Privacy Shield:

www.privacyshield.gov/EU-US-Framework

Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the privacy policies of these providers provided below. There you will also find further information on your rights and settings options for protecting your privacy:

Vimeo videos

We have integrated Vimeo videos into our online offering, which are stored on http://www.vimeo.com and can be played directly from some of our websites.

When you visit the website, Vimeo receives the information that you have accessed the corresponding subpage of our website. Log files are also transmitted. This occurs regardless of whether Vimeo provides a user account through which you are logged in or whether no user account exists. If you are logged in to Vimeo, your data will be assigned directly to your account. If you do not wish to be assigned to your Vimeo profile, you must log out before activating the button. Vimeo saves your data as user profiles and uses them for the purposes of advertising, market research and/or to tailor its website to meet your needs. Such an evaluation is carried out in particular (even for users who are not logged in) to provide tailored advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right you must contact Vimeo.

Further information on the purpose and scope of data collection and processing by Vimeo can be found in the privacy policy. There you will also find further information on your rights and settings options for protecting your privacy: https://vimeo.com/privacy . Vimeo also processes your personal data in the USA.

Further information about Vimeo: Vimeo LCC, 555 West 18th Street, New York, New York 10011, USA

YouTube videos

We have integrated YouTube videos into our online offering, which are stored on http://www.YouTube.com and can be played directly from some of our websites.

When you visit the website, YouTube receives the information that you have accessed the corresponding subpage of our website. Log files are also transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your YouTube profile, you must log out before activating the button. YouTube saves your data as user profiles and uses them for the purposes of advertising, market research and/or to tailor its website to meet your needs. Such an evaluation is carried out in particular (even for users who are not logged in) to provide tailored advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right you must contact YouTube.

Further information on the purpose and scope of data collection and processing by YouTube can be found in Google's privacy policy. There you will also find further information on your rights and settings options for protecting your privacy: https://www.google.de/intl/de/policies/privacy .

Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework .

More information about Google:

Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, USA

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